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What will you learn?

Unlike traditional billboards, Soofa Signs display your advertising alongside hyperlocal content that people check every day and measure your actual results in real-time.  

Interactive Outdoor Advertising

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  • How city leaders are using data to make important decisions 
  • How to evaluate data sources like pedestrian foot traffic, mobility trends, and restaurant revenue
  • Tools and data sources you can use to learn more about your city
  • Specific ways to use data to better your community and support local business

"Data-driven" is a popular buzzword circulating in city government. But what exactly does it mean and what does it look like in action? 

Learn more in the new guide on data-driven decision making for smart cities.

Data-driven Decision Making: A Catalyst for Creating Smart Cities 


Learn how you can use data to improve your city—including tips and data sources to get you started today.