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What will you learn?

Unlike traditional billboards, Soofa Signs display your advertising alongside hyperlocal content that people check every day and measure your actual results in real-time.  

Interactive Outdoor Advertising

Get the Guide

  • What out-of-home and digital out-of-home advertising is
  • How to get started with out-of-home advertising
  • Specific ways to measure OOH campaign ROI
  • What measurement tools are best for your business

Out-of-home advertising is a traditional form of advertising where ads are viewed outside the home. Billboards, bus wraps, ads inside concert venues—these are all examples of public and commercial spaces using OOH media.

It's never been easier to track the performance of out-of-home advertising in a data-driven way. Discover the metrics you can track to understand how your OOH advertising is performing.

How to Measure Out-of-Home Advertising


Learn what hyperlocal brand awareness is, why it matters, and how you can create brand loyalty and grow your business with hyperlocal marketing with this guide.